Sjoerd Poelman

NN Event Space

NN Event Space

Fokkema & Partners Architecten

All rights of this project belong to Fokkema & Partners Architecten. This is used for reference only.
Photography: Lucas van der Wee, Mike Bink

All events in-house

In the post-COVID world, people work from home much more often, and employees go to the office to meet their colleagues and business contacts. This also applies to financial services provider NN. In the iconic bridge over the A12 motorway in The Hague, an Event Space has been realised where employees and guests can come together for important occasions.

The entrance to the Event Space is an interactive transition zone that puts guests in a creative mood. Scintillating orange lines on the ceiling move with the visitors as a translation of the energy they bring into the space.

In a friendly and bright environment, visitors are welcomed at a large mirrored bar: the central place to meet up and connect. Biophilic design principles and circular materials give a natural sense of comfort and communicate NN's sustainability values. The receding walls invite you to wander further into the Event Space, while the perforated steel ceiling is reminiscent of a canopy. The organically shaped auditorium is clad in flax-based scales, resembling a pine cone or feathers of a bird.

The heart of the Event Space is the dark, engaging auditorium with state-of-the-art AV facilities. Mobile seating elements and clever curtain rails make the space easily adaptable.
After the session, guests gather at the bar where the sustainability philosophy has been implemented even on a gastronomic level. The integrated approach ensures that all Event Space users experience the organisation's core values at every opportunity.

Part of a circular transformation

The Event Space is part of the complete renovation of all office floors at the two NN locations. The comprehensive harvest plan for this renovation has resulted in the largest circular 'harvest hall' in the Netherlands. An inspiring reservoir of ideas and a new aesthetic are created by connecting all material flows and enabling manufacturers to contribute their expertise on efficient processing.

For the Event Space, in addition to harvested materials, new innovative materials and products were used that are circular, cleverly designed and have a 'rock 'n roll' factor. Moreover, the materials have been mounted so that everything can be disassembled and reused. In total, the project saved 2,722 tonnes of waste. A circularity of 89% was reached with a 70% reduction in environmental impact (ECI). The targeted WELL Platinum certification was also achieved.